Generative Artificial Intelligence Adoption in E-Commerce SMEs: A Technology–Organization–Environment Perspective on Innovation and Firm Performance. Pakistan journal of multidisciplinary, [S. l.], v. 1, n. 2, p. 19–32, 2023. Disponível em: https://pjm.com.pk/index.php/PJM/article/view/17. Acesso em: 27 oct. 2026.