Digital Transformation as a Catalyst for SME Performance: Organizational Agility as a Strategic Mediator

Authors

  • Dr. Fawad Khan Assistant Professor, Department of Management Sciences, University of Karachi, Karachi, Pakistan Author
  • Faisal Khattak MPhil Scholar, Department of Management Sciences, University of Karachi, Karachi, Pakistan. Author

Abstract

This research examines the effectiveness of various employee engagement tools in enhancing workplace productivity. Employee engagement is crucial for fostering a motivated workforce and improving organizational outcomes. The study analyzes a range of engagement tools, including surveys, feedback platforms, recognition programs, and performance management systems. By evaluating their impact on employee morale, job satisfaction, and retention rates, the research identifies best practices for implementing these tools effectively. Quantitative metrics and qualitative insights from employee feedback are utilized to assess how these tools influence productivity levels across different sectors. Additionally, the study explores the relationship between employee engagement and organizational performance, highlighting the role of leadership in promoting a culture of engagement. The findings suggest that organizations that invest in comprehensive engagement strategies experience higher productivity, lower turnover, and improved employee well-being. This research provides valuable recommendations for HR professionals and organizational leaders seeking to implement or enhance employee engagement initiatives to drive productivity and achieve strategic goals.

Keywords: Digital Transformation, Small and Medium-Sized Enterprises (SMEs), Organizational Agility, Firm Performance, Dynamic Capabilities, Resource-Based View, Strategic Management.

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Published

2024-06-27

How to Cite

Digital Transformation as a Catalyst for SME Performance: Organizational Agility as a Strategic Mediator. (2024). Pakistan Journal of Multidisciplinary, 2(1), 49-63. https://pjm.com.pk/index.php/PJM/article/view/27